Empty seats cost a carrier more than any production budget ever will. We build driver recruiting videos — filmed at the terminal, in the cab, and on the road — then place them on Connected TV in the exact markets where qualified drivers live.
What's included
Get a qualified driver to apply. The scope is tighter than a brand film and the audience is more specific than a general commercial. Most carriers need one anchor film and a set of shorter cutdowns from the same shoot — built around recruitment video production that performs.
On-location filming at your terminal, yard, and shop, plus ride-along footage in the cab
Real drivers and dispatchers on camera, not actors reading a script
A clear message built around pay, home time, equipment, and the culture that keeps drivers
A cinematic edit with color and sound finished in-house
Versions cut for Connected TV, social, pre-roll, and your careers page
A direct call to action that routes to your application or recruiter line
What makes it work
Drivers have heard every promise. They can spot a stock-footage hiring video in three seconds, and they tune it out just as fast. What earns attention is specificity: the actual lanes, the real home-time policy, the equipment in your fleet, the people they'd dispatch with. When a driver sees a road they recognize and hears a voice that sounds like the breakroom, the message lands.
A polished spot that could belong to any carrier says nothing, so it converts nothing. A phone-shot clip with bad audio undercuts the pay and benefits you're trying to sell. The fix is not more gloss — it's honest footage, shot well, finished cleanly, and aimed at the right drivers. We build for that from the first call sheet.
How we build it
The first conversation covers what you're hiring for and what's making it hard — lane type, pay structure, home time, the driver profile you keep losing candidates to, and the markets you draw from. That shapes the message before anyone schedules a shoot.
Production usually runs one to two days. We film at the terminal and shop, ride along for cab and road footage, and sit down with drivers and dispatchers who can speak plainly about the work. The crew is small on purpose — drivers open up more when there isn't a ten-person team standing around the yard.
Post-production happens in the edit bay here. Every cut is built around the application, every grade is pulled to taste, and audio is finished so the message is clear on a phone speaker or a living-room TV. You get the anchor film plus the platform cutdowns, ready to run.
Reaching drivers
Your terminal sits in one place, but the drivers you want live across a whole region. A spot stuck on your careers page reaches almost none of them. We solve that with performance CTV and OTT placement, running your recruitment video across 150+ streaming networks through our MNTN Performance TV partnership and geo-targeting the markets where qualified drivers actually live.
Your spot can run on Hulu, Peacock, ESPN, Discovery+, and 100+ more, served to households inside a 200-mile radius of your terminal or in the specific metros you recruit from hardest. Reporting ties impressions back to application starts, so a recruiting video runs as a measurable hiring channel — not a sunk cost.
18
Years behind the lens
340+
Films produced
27
Awards & nominations
4
Continents shot on
Proof
Clix Studios produced a recruitment OTT spot for Witte Bros, a Missouri-based trucking and logistics carrier, and placed it across Connected TV to reach drivers in the markets that mattered to their hiring. It's work we've already shipped — and the production-plus-distribution model is proven across other industries too.
296%
MoM lift in conversions
Financial Services Client
31x
Return on ad spend
Home Goods Client
Frequently asked
Budget depends on scope: how many shoot days, how many terminals, how many cutdowns you need, and where the spot will run. A focused single-terminal recruitment video with a set of social cutdowns sits at one level. A multi-location shoot with a full Connected TV campaign sits higher. Most engagements land in a defined range once the hiring goal is clear. Share a few details and the studio will scope a project that fits your budget. Discovery calls are free.
A typical trucking recruitment video runs about four to six weeks from kickoff to final delivery. Pre-production and message planning take one to two weeks. Filming is usually one to two days at your terminal and on the road. Post-production runs two to three weeks including the edit, color, sound, and platform cutdowns. If you are hiring against a hard deadline, tell us the date and we will tell you what is realistic.
The ones that work lead with what drivers care about: pay, home time, equipment, and the people they would drive with. Specificity beats slogans. Real lanes, real drivers, and an honest look at the work convert better than a polished spot that could belong to any carrier. We build the message around the driver profile you are trying to hire before we plan a single shot.
At your terminal, in your shop, and in the cab. Recruitment video works because it shows the actual job and the actual people. We bring a small crew to keep the yard running and the drivers comfortable, capture ride-along and road footage, and finish everything in our edit bay. Studio time is rarely needed for this kind of work.
Yes. We place recruitment videos on Connected TV across 150+ streaming networks and geo-target the markets where your candidates live, whether that is a radius around your terminal or the specific metros you recruit from. Reporting connects impressions to application activity, so you can see which markets are producing drivers. Production and media placement happen under one roof, which keeps the creative and the targeting working together.
Often, yes. If you have existing terminal footage, driver interviews, or an older recruiting video, we can assess whether it holds up and build new cutdowns or a Connected TV asset from it. When the underlying footage is solid, repurposing is one of the fastest ways to get a recruitment campaign live without a full production day. If the footage does not hold up, we will tell you straight.
Yes. Clix Studios is based in the St. Louis area and works with trucking and logistics companies across the Midwest. We shoot on location at your terminal wherever it sits, and Connected TV distribution reaches drivers regardless of where your yard is. For carriers running multiple terminals, we can build one campaign that targets each market separately.
Tell us what you're hiring for and where your drivers live. The studio will reach out within one business day.
18 years behind the lens · 340+ films produced · Production and media placement under one roof