Connected TV · St. Louis Metro
Local crew. Local shoot. Precise buy. Reporting that goes beyond impressions to what you came to us to drive. Production and media placement under one roof in Webster Groves.
Streaming TV ads, run locally
Most CTV campaigns fail at the handoff. One vendor produces the creative. Another vendor places the buy. The two never talk, and the spot that ends up on Hulu was never built for streaming in the first place. We run the whole thing from Webster Groves.
A St. Louis shoot, with St. Louis cast and recognizable locations, performs better in St. Louis homes than a stock-feeling national spot. CTV is one of the few channels where the difference shows up in the data.
When a creative variant underperforms in a target ZIP, the buyer flags it Monday and the edit bay has a fresh cut by Friday. That loop is the difference between paying for impressions and paying for outcomes.
Targeting
"I do not want to pay for impressions in Chicago I do not need." Fair. Here is what targeting actually looks like at the metro level.
Geo
Serve only to households inside the St. Louis DMA, or narrow to specific ZIP codes. South County only. St. Charles County only. Whatever matches your service area.
Household
Reach specific household profiles, not just geographies. Combined with ZIP-level controls, you stop buying broad and start buying defined.
Radius
Set a radius around a physical location, typically three to ten miles, and serve only to households inside it. Useful for retailers, restaurants, and service businesses.
Audience
Layer in in-market signals for home services, recent restaurant visitors, or first-party CRM matches on top of the geo and household targeting.
Asset pending
Map · St. Louis DMA with ZIP cluster targeting
CTV is not Facebook. Geo precision is real but not surgical at the household level on every platform. We will tell you up front what is achievable before the campaign runs, not after.
CTV and OTT placements across the major streaming inventory St. Louis viewers actually use. Mix is set during planning — audience, budget, and what we are measuring.
NEED: confirmation of which platforms Clix actively buys on at publish time and any minimum spend thresholds per platform
Why both, in-house
Spots produced for "general TV" almost never perform when dropped into streaming. Streaming demands a different hook in the first three seconds, different pacing on the call to action, and aspect ratios that hold up on a phone, a tablet, and a 65-inch screen.
When the same crew builds the spot and runs the buy, the creative gets engineered for the placement from day one. Variants are planned in. Performance data feeds the next round. For the deeper version, see our performance CTV and OTT advertising pillar page .
Selected St. Louis CTV work
Witte Bros
Recruitment-focused OTT campaign for a Missouri-rooted trucking operator.
Design Aire
Streaming TV creative for a St. Louis HVAC company, built for measurable lead conversion.
Summer Camp
OTT spots for a regional brand, deployed across CTV with audience overlays.
NEED: any St. Louis-specific performance data we have permission to publish, even anonymized — "[local client] saw X attributable visits within Y days"
Best fit
The targeting precision and creative leverage that make CTV work tend to pay off most for a specific set of St. Louis advertisers. If your business looks like one of these, the channel is worth a serious look.
HVAC, roofing, plumbing, legal, medical, financial advisors, home services of all kinds. ZIP and drive-radius targeting means every impression lands inside the service map. No wasted spend in markets you cannot serve.
Multi-location retail, restaurant groups, dealership networks, healthcare systems, banks and credit unions. CTV gives you market-by-market creative control that broadcast does not. One cut for Missouri ZIPs. A different cut for Illinois. Different again for St. Charles County.
CTV reaches decision-makers at home, on their household connected device, in a brand-safe environment. Household and behavioral targeting lets you put the message in front of the buying committee instead of paying for everyone.
When paid search has saturated, social CPMs have climbed, and you need a top-of-funnel channel that builds real brand demand instead of just harvesting it.
Streaming gives a new or repositioned brand the production value of broadcast at a fraction of the broadcast spend, with the targeting precision to concentrate impact.
When CTV is not the right call
Below the minimum spend, you can run a campaign but you cannot reliably learn from it. We would rather route that spend somewhere it can compound.
NEED: confirmed minimum monthly media spend
If your customer base is national and your unit economics work on Meta and Google, a national agency or a programmatic specialist may be the better partner.
A bad spot on streaming is still a bad spot. CTV amplifies whatever creative is on screen, for better or worse.
The channel rewards iteration. A single drop without a second round usually leaves performance on the table.
If you are not sure which bucket you fall into, that is a 20-minute conversation, not a 90-day commitment.
Cost
For most St. Louis brands, a meaningful CTV test starts at NEED: confirmed minimum monthly media spend range per month in media, plus a NEED: production starting cost range production budget for a spot built specifically for streaming. Typical CPMs in the St. Louis market work out to NEED: confirmed CPM range.
Smaller campaigns are possible, especially when we can adapt existing footage rather than shoot new. The honest answer for any specific budget is a 20-minute scoping call.
Book a scoping call →Timeline
A compressed, locally-run timeline from the first call to the first reportable results. Faster timelines are possible when existing footage shortens production.
Days 1–30
We meet, define the audience, lock the message, and produce the spot. Pre-production, shoot day or days, and post all happen inside the studio.
Days 31–45
Media plan finalized. Platforms, geos, dayparts, and audience overlays set. Spot delivered. Campaign goes live.
Days 46–90
Weekly performance reads. Geo and audience splits compared. Underperforming creative gets recut. Final 90-day report covers reach, completion rate, and attributable outcomes.
FAQ
Yes. Both accept ads from local and regional advertisers, with ZIP code and DMA-level targeting available. Minimum spend to run a meaningful campaign varies by platform and by how narrow your audience is. We will scope the platform mix and minimums during the first call so you know what is possible at your budget before any production starts.
Smaller than most agencies will tell you, with honest expectations. A campaign tight to one ZIP cluster with a single creative can run on a meaningful media budget. The constraint is not the platform. It is whether the spend is large enough to learn anything statistically. We will tell you when a budget is too small to be worth running.
Yes. Both are common targeting setups in the St. Louis market. ZIP code and county-level targeting are supported on Hulu, Roku, and Paramount+ for connected TV inventory. Narrower targeting (a single ZIP, or a five-mile radius around a location) is also possible and frequently used for retailers and service businesses with defined trade areas.
Yes. Geo-specific creative variants are one of the highest-value uses of CTV targeting. Run one cut in Missouri ZIPs and a different cut in Illinois ZIPs. We plan these variants at the script stage so production cost stays controlled and the variants are actually testable.
We tie CTV campaigns to outcomes you care about: site visits, form fills, calls, store visits, or new customer acquisitions. Standard reporting covers reach, video completion rate, and attributable visits. We agree on the success metric before the campaign launches, not after.
Usually yes. Streaming viewers skew younger, watch on mixed screens, and respond to different opening seconds than broadcast audiences. Pacing, hook timing, and end frames all change. We can adapt existing broadcast spots for streaming when the underlying footage holds up, or build a streaming-native spot from scratch.
Share a few details about your business, your audience, and what you want CTV to do. We will reach out within one business day.
Clix Studios · Webster Groves, MO
NEED: confirmed Webster Groves studio address NEED: confirmed phone number for click-to-call CTA