Healthcare video is how that decision gets made. Patient stories, provider profiles, and recruitment films — produced with the privacy and sensitivity the work demands, then placed where your patients and candidates actually are.
What it requires
A real patient telling a real story does more for a service line than any voiceover script. A surgeon explaining a procedure in plain language builds more confidence than a brochure ever will. Trust is the product, and trust is hard to fake.
Earning it takes more than a good camera. Patient privacy has to be protected at every step, with consent handled properly and HIPAA obligations respected on set and in the edit. Clinical environments are working spaces, so a shoot cannot disrupt care. Providers are busy, so their time on camera has to be used well. And the finished piece has to clear internal review — legal, marketing, and clinical leadership all weighing in. We build for those constraints from the first call.
What we produce
Most clients start with one anchor piece and build from the same production — a full film, a streaming-TV cutdown, and clips for social, spreading the investment across every channel.
Patient story films that build trust around a service line or treatment
Provider profiles that introduce physicians and specialists to prospective patients
Service-line and procedure explainers that make complex care understandable
Healthcare recruitment video for hard-to-fill clinical and nursing roles
Facility and capability tours for new locations or expanded services
Brand films that define a hospital or practice identity
Connected TV and OTT commercials for patient acquisition campaigns
Patient education video for waiting rooms, portals, and pre-visit communication
How we build it
We cover the goal and the guardrails — what the video needs to accomplish, which service line or role it supports, who has to approve it, and what privacy and consent rules apply. That shapes the plan before anyone schedules a shoot.
Clinical spaces don't have room for a ten-person crew, and patients open up more without a crowd. We handle consent and release documentation, work around the schedule of care, and keep the footprint light so the facility keeps running. Real patients and providers, filmed with respect, read as authentic in a way staged scenes never do.
The cut is built around the patient or the recruit, color and sound are finished in-house, and revisions accommodate the review cycles healthcare organizations require. You get the anchor film plus the cutdowns ready for every channel where it will run.
Production + distribution
A healthcare video only earns its keep if the right people see it. For patient acquisition, we place healthcare video on performance CTV and OTT, running your spot across 150+ streaming networks through our MNTN Performance TV partnership and geo-targeting the households inside your service area. A new orthopedics line or an urgent-care location can reach the exact neighborhoods it serves — on Hulu, Peacock, ESPN, Discovery+, and 100+ more — with reporting that ties impressions to appointment requests.
For clinical hiring, the same engine targets the markets where nurses, technicians, and physicians actually live. Either way, the creative is built for the placement from the start, and the campaign runs as a measurable channel — we make the content earn its keep instead of letting it sit idle after the shoot wraps.
Trust on screen. A measurable channel behind it.
18
Years behind the lens
340+
Films produced
27
Awards & nominations
4
Continents shot on
Proof
The production-plus-distribution model is proven across regulated, trust-sensitive fields. Different industries, same approach: creative built for the placement, distributed where the audience watches.
296%
MoM lift in conversions
Financial Services Client
151%
QoQ growth in conversions
Law Firm Client
Frequently asked
Privacy is planned before production begins. We handle consent and release documentation for every patient who appears on camera, coordinate with your compliance and legal teams on what can and cannot be shown, and keep protected health information out of frame unless it is cleared. On set, we work around active care and keep the crew small. Your review process stays in control of what gets approved before anything is published.
Budget depends on scope: how many shoot days, how many locations or providers, the level of post-production, and where the video will run. A single patient-story film sits at one level. A multi-location campaign with Connected TV distribution sits higher. Most engagements fall within a defined range once the goal is clear. Share a few details and the studio will scope a project that fits your budget. Discovery calls are free.
A typical healthcare video runs about four to six weeks from kickoff to final delivery, though healthcare review cycles can extend that. Pre-production and consent planning take one to two weeks. Filming is usually one to two days. Post-production runs two to three weeks including the edit, color, sound, and revisions. If approvals involve several stakeholders, we build that time into the schedule from the start.
Yes. Healthcare recruitment video is one of the most common requests we handle, especially for nursing, technician, and physician roles that are hard to fill. We film real staff talking about the work and the culture, then place the spot on Connected TV targeted to the markets where qualified candidates live. The same shoot can produce both a patient-facing and a recruitment-facing cut.
Often, yes. A single production can yield a patient-acquisition film, a shorter streaming TV cut, social clips, and a version for waiting rooms or the patient portal. Planning those uses before the shoot is the difference between one asset and a library. We map the deliverables to your channels in pre-production so nothing has to be reshot.
Both. Clix Studios produces the creative and places it. Healthcare video runs across 150+ OTT-delivered networks through our MNTN Performance TV partnership, geo-targeted to your service area for patient acquisition or to candidate markets for recruiting. Reporting ties impressions to the outcome that matters, so a healthcare campaign runs as a measurable channel rather than a sunk production cost.
Tell us the service line, the role, or the story you need to tell. The studio will reach out within one business day.
18 years behind the lens · 340+ films produced · Production and media placement under one roof