Case Study · In partnership with MNTN Performance TV
Integrated CTV that turns creative into recurring performance.
How a full-service agency paired award-winning production with MNTN Performance TV — turning one-off productions into always-on revenue for clients across law, financial services, and retail.
Partnership
MNTN Performance TV
Channels
Connected TV / OTT
Clients
Law · Financial · Home Goods
Window
2025, incl. holiday
Objective
Recognize Connected TV as a high-impact channel.
Clix paired its award-winning video production with CTV to extend creative ROI and reach high-intent audiences at scale — turning production budgets into measurable client outcomes.
Reach the right audiences
Target high-intent consumers on premium streaming networks, reducing wasted spend and bot traffic.
Maximize content ROI
Help clients justify production investments with evergreen assets that perform across CTV and digital.
Deliver end-to-end service
Differentiate with creative production and CTV management that drives measurable campaign results.
Solution
Clix leveraged MNTN Performance TV to launch and manage multiple client CTV campaigns, integrating CTV into its existing paid media strategy. Using MNTN Matched's AI-powered targeting, interest-based segments, and geotargeting, Clix drove Verified Visits from real, high-intent customers on networks including NBC, HBO Max, and ESPN.
To maximize ROI further, Clix repurposed creative assets across other channels — turning production investments into always-on, multi-channel performance drivers throughout the competitive holiday season.
One creative investment, working everywhere — at a fraction of traditional broadcast spend.
Results
Real campaigns. Real numbers.
Across three live client campaigns, integrated CTV moved the metrics that matter — conversions and return on ad spend.
QoQ Increase in Conversion Rate
Law Firm Client
Q3 2025 vs. Q4 2024
MoM Increase in Conversion Rate
Financial Services Client
Nov vs. Dec 2025
Return on Ad Spend
Home Goods Client
Holiday: Nov 26 – Dec 31, 2025
Comparison bars are index/ratio representations of the figures above.
From the studio
“Adding CTV to our media mix has changed how we approach selling our services. We can now position high-end video production as part of a broader strategy — one where that creative investment continues to deliver results through targeted, programmatic advertising. It's shifted our model from one-off projects to an always-on approach that drives recurring revenue and real performance for our clients.”
Matt Zahnweh
Multimedia Producer & Videographer, Clix
About Clix
Clix is a full-service digital marketing agency combining award-winning creative production with data-driven paid media strategy — helping clients grow across every channel.
Ready to add CTV to your media mix?
Connect with Clix to learn how we build integrated campaigns that stretch creative ROI. Powered by MNTN Performance TV.
Powered by MNTN Performance TV · mntn.com
The team
The crew behind your CTV campaign.
Clix Studios is a small team by design. The people who plan your project are the same ones who shoot it, cut it, and see it through — start to finish.
Producer / Director
Matt Zahnweh
A full career in video production and seven years as the creative engine at Clix. Matt produces and directs brand films, commercials, and CTV/OTT campaigns across healthcare, manufacturing, retail, and beyond — building every message around what the audience actually needs to hear.
- Anthropology & Mass Comms
- FAA Part 107 drone pilot
- 7 years at Clix
Clix Studios
Brock Russell
Full bio on the way. In the meantime, you'll find Brock on the other side of the lens on most Clix shoots — part of the small crew that carries every project from first frame to final cut.
- Production
- On set
Experience & expertise
Between them, the crew brings nearly two decades behind the lens, 340+ films, and work recognized by the Telly and Aurora Awards. The same hands script, shoot, direct, color, and finish every project — no handoffs, no juniors learning on your budget. It's why the work stays consistent from the first conversation to the final cut.
- Brand films
- Commercials
- CTV / OTT
- Recruitment
- Aerial / drone
- Color & sound